Customer reviews serve as powerful social proof, and for small businesses, they can significantly influence potential sales. Positive reviews build trust by assuring prospective customers that others have had great experiences with the business. Companies that actively manage their reviews often see improved online visibility, which can result in more local foot traffic and customer inquiries. Additionally, reviews play a key role in search engine optimization (SEO), with platforms like Google rewarding businesses that maintain a steady flow of good feedback. By leveraging reviews as a trust-building tool, small businesses can stand out from competitors and strengthen their relationships with new customers.